International Conference on digital technology strategy to recover the hospitality sector during COVID-19: “Smart” Technology for Tourism

Event date: 17/09/2021

With the challenges of the COVID-19 Pandemic, can a significantly human-reliant sector such as hospitality and tourism transform itself towards digitalization and contactless technology application?
✔️ What are the trends in digital transformation, applications of artificial intelligence and sustainable technology in the hospitality and tourism sector from a macro perspective?
✔️What are the challenges and opportunities of technology application during the pandemic from a business perspective?
✔️ How do customers receive new technology in the hospitality industry from researchers’ perspective?
✔️ What are new research directions on future technology for the hospitality sector – Sharing from leading professors and editors of internationally accredited journals (Journal of Strategic Marketing, Journal of Hospitality Marketing & Management; Australian Marketing Journal, Global Scholars of Marketing Science)?
These are the main topics of the international conference on “Smart Technology”, jointly organized by VinUniversity and Griffith University (Australia) and sponsored by the Australia ASEAN Council (AAC).
At the event, leading researchers from around the world (USA, Australia, UK, New Zealand…), business leaders, and tourism authorities will meet, discuss, and share about new technology trends, forecasts on digital transformation in the hospitality – tourism sector, as well as address the sector’s upcoming challenges and opportunities for technological transformation during the pandemic. The event will welcome:
👉 Mr. Nguyen Trung Khanh – Director General of Vietnam National Administration of Tourism
👉 Prof. Susanne Becken – Advisor to New Zealand’s Department of Conservation, Professor of Sustainable Tourism at Griffith University (Australia)
👉 Prof. Dogan Gursoy – Professor of Hospitality Management at Washington State University (USA). Prof. Gursoy has been ranked in the top 10 international researchers in the tourism industry for many years.
👉 Prof. Andrew O’Neil – Professor of Political Science at Griffith University (Australia), former Dean of School of Government & International Relations at Griffith University, former Director of the Griffith Asia Institute.
👉 Ms. Tran Thi Nguyen, Sunworld Sales Director, Member of Vietnam Tourism Advisory Council
👉 Mr. Anthony Peter Slewka, Regional Sales Manager of Sofitel Hotel, Accor Group
👉 Mr. Ngo Minh Duc, Chairman of HG Group, founder of GOTADI, consultant for BambuUP
👉 Mr. Hoang Nguyen, General Director of VinHMS, a company providing technology solutions for hotels
as well as many other experts and researchers in the field of hospitality and tourism.
Registration link for the conference: The conference will be held completely in English.
🕘 Time: 9:00 – 15:15 (GMT +7) September 17, 2021
💻 Location: online (via Zoom) (The conference’s Zoom link will be sent via email upon completion of registration)
For more information, please email, join the conference’s Facebook group ( or LinkedIn group (…/australia-asean-tourism…)